It’s long been said that the UK and the USA are divided by a common language, but this hasn’t put off a number of high-profile UK newspapers from deciding to build up their US presence, despite the huge potential for misfiring on points from different cultural, language and marketing perspectives.
Friendly advice is offered by Alan Hunter and Michael Brunt of HBM Advisory, in their recent post on WNIP – read more at: https://whatsnewinpublishing.com/how-publishers-can-overcome-potential-culture-clashes-insights-from-hbm-advisory/.